Posts about Marketing Capability Forum

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1. 
   Report
   Marketing structureMarketing capabilitiesMarketing organisation

   Rethinking capability team structures

   Open to WFA members only

   Marketing Capability team models differ from company to company, so which one is the best? Brenna Brandes, Global Marketing Services…

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2. 
   Report

   What’s holding back brilliant ideas?

   Open to WFA members only

   The BetterIdeas Project, a new global study, reveals the challenges stopping creative ideas from flourishing. Julia Kraft,…

   Read more about "What’s holding back brilliant ideas?"
3. 
   Global Marketer Week

   Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties

   As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable…

   Read more about "Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties"
4. 
   Event reports

   Marketing Capability Meeting Overview (Feb 2025)

   Overview of the Marketing Capability forum held remotely on 11^th February 2025

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5. Benchmark
   Marketing capabilities

   Benchmark: Marketing academy development and management

   WFA member benchmark on best practices for developing and maintaining a marketing academy

   Read more about "Benchmark: Marketing academy development and management"
6. 
   Event reports
   Marketing capabilities

   Marketing Capability Forum Meeting Overview (October 2024)

   Overview of the WFA Marketing Capability Forum held in person in London

   Read more about "Marketing Capability Forum Meeting Overview (October 2024)"
7. 
   Event reports
   CreativityAI

   CMO Forum Meeting Overview, London (October 2024)

   Overview of the WFA CMO Forum held in person in London

   Read more about "CMO Forum Meeting Overview, London (October 2024)"
8. Benchmark
   Marketing capabilities

   Benchmark: Sustainability Capability

   WFA member benchmark on industry best practices for building capability specifically around sustainability…

   Read more about "Benchmark: Sustainability Capability"
9. Benchmark
   AIMarketing capabilities

   Benchmark: Generative AI Upskilling

   WFA benchmark on upskilling marketing teams on the topic of generative AI

   Read more about "Benchmark: Generative AI Upskilling"
10. 
    Event reports
    Marketing effectivenessMarketing capabilities

    Marketing Capability Forum Meeting Overview (March 2024)

    Overview of Marketing Capability Forum held remotely on 21st March 2024.

    Read more about "Marketing Capability Forum Meeting Overview (March 2024)"
11. 
    Report
    Marketing effectivenessMarketing capabilities

    Measuring Marketing Capability Impact

    WFA report on marketing capability impact measurement, conducted in partnership with Oxford.

    Read more about "Measuring Marketing Capability Impact"
12. 
    Benchmark
    Marketing capabilities

    Benchmark: Marketing Capability Investment

    This new WFA member benchmark dispels the myths on capability investment.

    Read more about "Benchmark: Marketing Capability Investment"